4 tips for developing content that speaks to medical job seekers
Writing content for job seekers gives you authority in the field. Here are a few tips to help you get started:
1. Don't only focus on money
When writing content for job seekers, it's easy to get caught up in salary discussions. As noted by Forbes magazine contributor and Google employee Paul Young, salary is just one piece of the compensation puzzle. Other benefits such a health insurance, 401(k), flex hours and work location all play an important role in how prospective job seekers view a new opportunity.
In the medical field, this point is even more important. Individuals who dedicate their lives to medicine do so because they want to help people. Your content should show job seekers how they can fulfill that altruistic need before moving on to other topics.
2. Target content to specific roles
According to MarketingProfs, over two million pieces of content are published every single day. For your writing to make an impact, you need to target it to very specific reader personas. Your content should not only address general topics but also specific topics that users are actively searching for.
A piece of content written for a physician job seeker won't look the same as content written for someone searching for an administrative role. Think about the specific questions each persona might ask and try to write content that speaks to those needs.
3. Give advice to readers at every career stage
Readers will come to your content at every stage of their career. Assuming every reader is just beginning their medical career leaves out a huge portion of your potential readership. Some individuals may be looking to move into a new role or they might be looking for ways to move up the career ladder. As you target your content, think about your ideal reader and where he or she is at in their career trajectory. Doing this will keep your content fresh and engaging.
4. End with a strong call to action
Each piece of content you write should give the reader an opportunity to contact you for additional information. If your goal is to find more leads, you'll want to include some way for readers to leave their contact information with you. To get readers to take a specific action, you need to ask them to do it.
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